The Economy 2.0: Microeconomics
The Economy 2.0: Microeconomics
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Qatar Communication Strategies
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£14.99
Regular price
£19.99
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Qatar Communication Strategies
Sale price
£14.99
Regular price
£19.99
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An insightful examination of the various communication strategies that Qatar has undertaken in recent times to enhance its brand image and engage in practices of nation-branding. Through analysis of contextual examples, this book explores the role of reputation, identity and image in shaping Qatari domestic politics, along with its foreign policies. The book explains advances in relevant technologies including Artificial Intelligence, as well as best communication practices learned from the private sector. The authors relate in detail how Qatar invented, re-invented, and solidified its image, and the benefits emerging from Qatar's communication strategies on a domestic and global level.
- ISBN-13
- 9789927161476
- Publisher
- Hamad Bin Khalifa University P
- Publication date
- 1 December 2022
- Format
- Paperback
- Pages
- 272
- Dimensions
- 234 x 153 mm
- Language
- English
