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Where Sport Marketing Theory Meets Practice
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Where Sport Marketing Theory Meets Practice
Selected Papers from the Second Annual Conference of the Sport Marketing Association
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£14.99
Regular price
£19.99
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As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students. -- From Richard Irwin's preface 'A Word From the President'.
- ISBN-13
- 9781885693679
- Publisher
- Fitness Information Technology
- Publication date
- 1 December 2005
- Format
- Paperback
- Pages
- 259
- Dimensions
- 215 x 280 mm
- Illustrations
- tables & charts
- Language
- English
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