Negotiating Risk, Seeking Security, Eroding Solidarity
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Secrets of Social Media Marketing
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Secrets of Social Media Marketing
How to Use Online Conversations & Customer Communities to Turbo-Charge Your Business!
Sale price
£12.74
Regular price
£16.99
Only a few left
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed The New Influencers: A Marketer's Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Paul Gillin is an award-winning writer and a content marketing consultant who specialises in technology and new media. He has written numerous articles for leading technology publications and travels the country as a speaker on social media and optimising online channels as marketing tools. Dana Gillin is an editor and a website builder with a background in technology and business. The former editor at TechTarget, she launched the company's successful Expert Answer Center website. They live in Framingham, Massachusetts.
- ISBN-13
- 9781884956850
- Publisher
- Quill Driver Books
- Imprint
- Quill Driver Books (US)
- Publication date
- 1 November 2008
- Format
- Paperback
- Pages
- 290
- Dimensions
- 155 x 230 mm
- Illustrations
- tables & b/w illus
- Language
- English
