The Consulting Trap
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Social Marketing
Sale price
£76.49
Regular price
£101.99
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Social Marketing
Global Perspectives, Strategies & Effects on Consumer Behavior
Sale price
£76.49
Regular price
£101.99
Out of stock
This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesise recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors' to illustrate those developments through a series of case studies.
- ISBN-13
- 9781634857802
- Publisher
- Nova Science Publishers, Inc
- Imprint
- Nova Science Publishers, Inc
- Publication date
- 1 September 2016
- Format
- Paperback
- Pages
- 237
- Dimensions
- 260 x 180 mm
- Language
- English
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