The Consulting Trap
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Use of Big Data
Sale price
£126.74
Regular price
£168.99
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Use of Big Data
Benefits, Risks, & Differential Pricing Issues
Sale price
£126.74
Regular price
£168.99
Out of stock
As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.
- ISBN-13
- 9781634853187
- Publisher
- Nova Science Publishers, Inc
- Imprint
- Nova Science Publishers, Inc
- Publication date
- 1 September 2016
- Format
- Hardback
- Pages
- 170
- Dimensions
- 230 x 155 mm
- Language
- English
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