The Consulting Trap
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Advertising
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Advertising
Types of Methods, Perceptions & Impact on Consumer Behavior
Sale price
£106.49
Regular price
£141.99
Only a few left
In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.
- ISBN-13
- 9781629486123
- Publisher
- Nova Science Publishers, Inc
- Publication date
- 1 March 2014
- Format
- Hardback
- Pages
- 143
- Dimensions
- 230 x 155 mm
- Language
- English
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