The Consulting Trap
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At the Intersection of Education, Marketing, and Transformation
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There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers.
Sabra Brock is Interim Dean at the Graduate Business School of Touro College in New York City, Berlin, and Moscow. She received her doctorate in business education from New York University in 2007. Prior to entering academia, Dr. Brock held global leadership positions at Citicorp, Colgate-Palmolive, DuPont, Young & Rubicam, as well as various entrepreneurial ventures.
- ISBN-13
- 9781618113122
- Publisher
- Academic Studies Press
- Imprint
- Academic Studies Press
- Publication date
- 1 October 2013
- Format
- Hardback
- Pages
- 162
- Dimensions
- 234 x 156 mm
- Language
- English
