The Consulting Trap
£15.71
Brand Management
Sale price
£182.99
Regular price
£243.99
Skip to product information
Brand Management
Strategy, Measurement & Yield Analysis
Sale price
£182.99
Regular price
£243.99
Only a few left
Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This notion may be described as what 'value' means to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time. Brand Management is an advanced marketing course that will prepare students to lead a brand-centred marketing team in the consumer products/services arena. The emphasis in the book is on marketing plans and day-to-day decision-making. Marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgement, and a marketplace that is fast-changing. Innovative and groundbreaking ways of thinking about branding are constantly developing and brand architecture is anew strategic process evolved in this field.
- ISBN-13
- 9781600219450
- Publisher
- Nova Science Publishers Inc
- Publication date
- 1 January 2008
- Format
- Hardback
- Pages
- 301
- Dimensions
- 180 x 260 mm
- Illustrations
- tables & charts
- Language
- English
More in Business & management
The Canadian Non-profit Sector
£12.71
Private Affluence, Public Austerity
£17.21
At the Intersection of Education, Marketing, and Transformation
At the Intersection of Education, Marketing, and Transformation
£63.74
The Art of the Chair
£22.49
A Man of Success in the Land of Success
A Man of Success in the Land of Success
£79.49