{"product_id":"technologies-of-the-unconscious","title":"Technologies of the Unconscious","description":"\u003cp\u003eLong before we choose, something has already chosen for us. As the systems that shape what we watch, read, and desire increasingly automate the patterns of culture itself, Belen Prado examines how attention, identity, and desire are transformed beneath conscious awareness. Drawing on Gilbert Simondon, Bernard Stiegler, and Byung-Chul Han, she asks what happens when algorithms read our unconscious patterns before we do, and how agency might be reclaimed once the unconscious becomes a data asset. A grounded, accessible account of what AI displaces, and why culture, not labour or war, is its true battleground.\u003c\/p\u003e","brand":"transcript","offers":[{"title":"Default Title","offer_id":66150570164573,"sku":null,"price":32.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/3893\/2573\/files\/9783837685282_602efe0e-8964-4bd5-ac65-c99b79b9f110.jpg?v=1791464086","url":"https:\/\/shop.gazellebookservices.co.uk\/products\/technologies-of-the-unconscious","provider":"Gazelle Book Services","version":"1.0","type":"link"}