{"product_id":"bringing-loyalty-to-life","title":"Bringing Loyalty To Life","description":"\u003cp class=\"p1\"\u003eAfter more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape.\u003c\/p\u003e\n\n\u003cp class=\"p1\"\u003eBased on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company’s extensive research into shopper behaviour, this book is an invaluable, in-depth resource for retail professionals at any level who are seeking to understand the past, present and future of loyalty and want to:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli class=\"p2\"\u003ediscover how loyalty campaigns can drive increased revenue and growth\u003c\/li\u003e\n\u003cli class=\"p2\"\u003edesign loyalty campaigns for their business and measure their success\u003c\/li\u003e\n\u003cli class=\"p2\"\u003ecreate deep and enduring emotional connections with customers\u003c\/li\u003e\n\u003cli class=\"p2\"\u003ebe a force for positive change in the community\u003c\/li\u003e\n\u003cli class=\"p2\"\u003ekeep up with retail trends and stay ahead of the competition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eDiscover the key components of successful loyalty campaigns and learn how this industry expert has helped numerous global retailers change shopper behaviour.\u003c\/p\u003e","brand":"Right Book Press","offers":[{"title":"Default Title","offer_id":66232557207901,"sku":null,"price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/3893\/2573\/files\/9781915483201_25551199-8687-4514-ba8a-eed7f5336b8b.jpg?v=1792193730","url":"https:\/\/shop.gazellebookservices.co.uk\/products\/bringing-loyalty-to-life","provider":"Gazelle Book Services","version":"1.0","type":"link"}