{"product_id":"9798992936407","title":"Antimemetics: Why Some Ideas Resist Spreading","description":"It's easier than ever to share ideas, yet some of the most interesting ideas are burrowing deeper\nunderground, circulating quietly among group chats, texts, and whisper networks. While\nmemes – self-replicating bits of culture – thrive in an attention-driven economy, other ideas are\nbecoming strangely harder to find. Antimemetics: Why Some Ideas Resist Spreading explores\nthis paradox, uncovering the hidden forces that determine what we remember, what we forget,\nand why some ideas – no matter how compelling – resist going viral.","brand":"Metalabel","offers":[{"title":"Default Title","offer_id":64726151856477,"sku":null,"price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/3893\/2573\/files\/9798992936407_715259be-db94-4890-86ac-f91b5c2357f0.png?v=1789015268","url":"https:\/\/shop.gazellebookservices.co.uk\/products\/9798992936407","provider":"Gazelle Book Services","version":"1.0","type":"link"}