Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys

Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys

£6.00
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Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys

Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys

Written by Jens Bonke and Peter Fallesen

£6.00
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In parallel with the recent trend towards conducting ever more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance and increasing the number of reminder calls to pre-interview payments, cash incentives, charitable donations, and the chance to win lottery prizes.
ISBN-13
9788790199210
Publication date
7 January 2010
Format
Paperback
Pages
33
Dimensions
165 x 235 mm
Illustrations
tables & charts
Language
English

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