The Prize of Success

The Prize of Success

Sale price  £37.50 Regular price  £50.00
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The Prize of Success

The Prize of Success

The Swiss Design Awards and the Closed Networks of Promotion

Written by Jonas Berthod

Sale price  £37.50 Regular price  £50.00
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In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland.

ISBN-13
9783837671919
Publisher
transcript
Imprint
transcript
Publication date
6 May 2024
Format
Paperback
Pages
256
Dimensions
225 x 148 mm
Language
English

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