{"product_id":"9783837656527","title":"The Power of Persuasion","description":"\u003cp\u003eLucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.\u003c\/p\u003e\u003cp\u003eBased on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.\u003c\/p\u003e","brand":"transcript","offers":[{"title":"Default Title","offer_id":65418422321501,"sku":null,"price":50.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/3893\/2573\/files\/9783837656527.jpg?v=1789942875","url":"https:\/\/shop.gazellebookservices.co.uk\/products\/9783837656527","provider":"Gazelle Book Services","version":"1.0","type":"link"}