{"product_id":"9781906316433","title":"PR Demystified","description":"\u003cp\u003eBeing featured in the media is a great way to build awareness of your company and position yourself as an expert.\u003c\/p\u003e\n\n\u003cp\u003eThis book will guide you through:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003ehow to generate PR even if you don’t have any news\u003c\/li\u003e\n\u003cli\u003ehow to build a contacts list of journalists\u003c\/li\u003e\n\u003cli\u003ehow to write a press release\u003c\/li\u003e\n\u003cli\u003ehow to contact journalists and how to speak their language\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eIt demystifies the whole process of dealing with journalists and getting them on your side, as well as showing you how to recognise which media is relevant to you and how to work out what you have to offer a journalist that will grab their attention.\u003c\/p\u003e","brand":"The HotHive","offers":[{"title":"Default Title","offer_id":65419495702877,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/3893\/2573\/files\/9781906316433.jpg?v=1789456325","url":"https:\/\/shop.gazellebookservices.co.uk\/products\/9781906316433","provider":"Gazelle Book Services","version":"1.0","type":"link"}