{"product_id":"9781560728375","title":"Creativity","description":"Creativity in general can be defined as an ability or an occurrence. Either way, it refers to developing an alternative way of (1) explaining gravity, (2) writing a symphony, (3) lessening the problem of poverty, or (4) dealing with some other subjects. The distinctive aspect of a creative alternative is that it is better on whatever criteria are considered relevant than the alternatives that were previously being considered. A special kind of creativity involves not merely finding a better way of doing things, but of finding a way that exceeds the best initial expectations of whatever sides or viewpoints may have been in contention over how to deal with a problem. That kind of creativity can be referred to as super-optimising creativity. It does more than just find a new better or best alternative. It finds an alternative that is better than what the previous perspectives had as their best expectations, simultaneously across all those previous perspectives. Super-optimising creativity is closely related to super-optimising analysis which refers to methods that are useful in finding alternatives that are capable of exceeding the best expectations of all sides and viewpoints to dispute or dilemmas.","brand":"Nova Science Publishers, Inc (US)","offers":[{"title":"Default Title","offer_id":65425369334109,"sku":null,"price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/3893\/2573\/files\/9781560728375.jpg?v=1789344500","url":"https:\/\/shop.gazellebookservices.co.uk\/products\/9781560728375","provider":"Gazelle Book Services","version":"1.0","type":"link"}